Lips

One swipe, intensely pigmented lipsticks with comfortable wear. Get GWEN’S signature red or switch up your look with nudes & brights.

  • 8 shades available

    I'M STILL HERE

    High-Performance Matte Liquid Lipstick

    Rated 4.9 out of 5
    Based on 84 reviews
    Select Shade Original Recipe
    - True red
    - True red
    - Vivid berry
    - Cool beige
    - Dusty rose
    - Mauve pink
    - Warm pink
    - Merlot red
    - Bright orange red
    Add to bag  — $24

  • 2 shades available

    POUT TO GET REAL

    Matte Lip Liner With Dual-ended Lip Brush

    Rated 4.8 out of 5
    Based on 23 reviews
    Select Shade Say Whatever
    - Blue red
    - Blue red
    - Neutral beige
    Add to bag  — $22

  • 3 shades available

    ANAHEIM LINE

    Clean waterproof lip liner

    Rated 4.6 out of 5
    Based on 17 reviews
    Select Shade Scarlet red
    - Blue red
    - Blue red
    - Neutral beige
    - Neutral brown
    Add to bag  — $20

  • 5 shades available

    BUBBLE POP ELECTRIC

    High-Shine Lip Gloss

    Rated 4.9 out of 5
    Based on 49 reviews
    Select Shade Sweet Tooth
    - Neutral Peach
    - Neutral peach
    - Baby pink
    - Neutral lilac
    - Warm berry
    - Bright raspberry
    Add to bag  — $20

  • 5 shades available

    ORIGINAL ME

    High-Performance Matte Lipstick

    Rated 4.8 out of 5
    Based on 79 reviews
    Select Shade Original Recipe
    - True Red
    - True red
    - Rich berry red
    - Bright plum
    - Brown peachy neutral
    - Beige peachy neutral
    Add to bag  — $26

  • 4 shades available

    ANAHEIM SHINE

    High-Performance Satin Lipstick

    Rated 4.8 out of 5
    Based on 80 reviews
    Select Shade Original Recipe
    - True Red
    - True Red
    - Bright berry
    - Orange red
    - Rosy mauve
    - Peachy pink
    Add to bag  — $26

  • XTRA SAUCE

    Longwear Vinyl Liquid Lipstick

    Rated 4.7 out of 5
    Based on 13 reviews
    Select Shade Original Recipe
    - True Red
    Add to bag  — $24

  • GO FOR BOLD EYE & LIP

    Rich shimmer & shine

    Select Shade Bold
    Sold out

  • IT’S GXVE'ING GLAM

    Party-perfect makeup staples

    Select Shade Glam - Glam look
    Sold out

  • SMOLDERING EYE & LIP

    Sultry eyes & kissable lips

    Select Shade Sultry - Sultry look
    Sold out

Eyes

Bold brows & classic eye looks. Budge-proof color that's easy to use, glides seamlessly, & stays put.

  • CAN'T STOP STARING

    Lengthening & Lifting Mascara

    Rated 5.0 out of 5
    Based on 58 reviews
    Select Shade Intense Black
    -
    - Black
    Add to bag  — $20

  • 3 shades available

    EYE SEE IN SPARKLE

    Mulitdimensional Eye Pigment

    Rated 4.9 out of 5
    Based on 11 reviews
    Select Shade Twinkle
    -
    - Mauve with silver lilac sparkle
    - Gold with champagne sparkle
    - Bronze with rose gold sparkle
    Add to bag  — $24

  • 10 shades available

    LINE IT UP

    24hr Waterproof Gel Liner

    Rated 4.6 out of 5
    Based on 83 reviews
    Select Shade Spiderwebs
    Add to bag  — $20

  • 3 shades available

    EYE SEE IN COLOR

    Multidimensional Eye Shadow Quad

    Rated 4.4 out of 5
    Based on 17 reviews
    Select Shade Simple Kind of Life
    - Matte Neutral
    - Matte Neutral
    - Rose Gold
    - Rich Golden Bronze
    - Matte Smoky
    Add to bag  — $28

  • 5 shades available

    MOST DEF

    Instant Definition Sculpting Eyebrow Pencil For Bold Brows

    Rated 5.0 out of 5
    Based on 5 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  — $24

  • 7 shades available

    HELLA ON POINT

    Ultra-Fine Eyebrow Pencil For Natural Brows

    Rated 4.5 out of 5
    Based on 4 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  — $24

  • GO FOR BOLD EYE & LIP

    Rich shimmer & shine

    Select Shade Bold
    Sold out

  • IT’S GXVE'ING GLAM

    Party-perfect makeup staples

    Select Shade Glam - Glam look
    Sold out

  • SMOLDERING EYE & LIP

    Sultry eyes & kissable lips

    Select Shade Sultry - Sultry look
    Sold out

Face

Prep skin for makeup with 24-hour hydration, & a visibly smoother, dewy complexion.

  • ALL TIME PRIME

    Hydrating Multi-Use Prep & Smooth Oil

    Rated 4.9 out of 5
    Based on 51 reviews
    Select Shade 28 mL
    Sold out
CLEANLY-FORMULATED
VEGAN
Cruelty-Free

GWEN’S FAVORITES

The magic's in the makeup.
Get the essentials to recreate Gwen's looks.

  • XTRA SAUCE

    Longwear Vinyl Liquid Lipstick

    Rated 4.7 out of 5
    Based on 13 reviews
    Select Shade Original Recipe
    - True Red
    Add to bag  — $24

  • 3 shades available

    EYE SEE IN COLOR

    Multidimensional Eye Shadow Quad

    Rated 4.4 out of 5
    Based on 17 reviews
    Select Shade Simple Kind of Life
    - Matte Neutral
    - Matte Neutral
    - Rose Gold
    - Rich Golden Bronze
    - Matte Smoky
    Add to bag  — $28

  • 10 shades available

    LINE IT UP

    24hr Waterproof Gel Liner

    Rated 4.6 out of 5
    Based on 83 reviews
    Select Shade Spiderwebs
    Add to bag  — $20

  • 5 shades available

    MOST DEF

    Instant Definition Sculpting Eyebrow Pencil For Bold Brows

    Rated 5.0 out of 5
    Based on 5 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  — $24

  • 2 shades available

    POUT TO GET REAL

    Matte Lip Liner With Dual-ended Lip Brush

    Rated 4.8 out of 5
    Based on 23 reviews
    Select Shade Say Whatever
    - Blue red
    - Blue red
    - Neutral beige
    Add to bag  — $22

  • 3 shades available

    ANAHEIM LINE

    Clean waterproof lip liner

    Rated 4.6 out of 5
    Based on 17 reviews
    Select Shade Scarlet red
    - Blue red
    - Blue red
    - Neutral beige
    - Neutral brown
    Add to bag  — $20

  • GWEN'S GO-TO NEUTRALS

    Go-to neutral essentials for lips & eyes

    Select Shade Gwen's Go-To Neutral - Neutral look
    - Neutral look
    Sold out
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