FEATURED PRODUCTS

  • Can't Stop Staring Mascara

    Lengthening & Lifting Mascara

    Rated 5.0 out of 5
    Based on 50 reviews
    Select Shade Intense Black
    -
    - Black
    Add to bag  — $20
  • 3 shades available

    Eye See In Sparkle

    Mulitdimensional Eye Pigment

    Rated 4.9 out of 5
    Based on 11 reviews
    Select Shade Twinkle
    -
    - Mauve with silver lilac sparkle
    - Gold with champagne sparkle
    - Bronze with rose gold sparkle
    Add to bag  — $24
  • 8 shades available

    I'm Still Here

    High-Performance Matte Liquid Lipstick

    Rated 4.9 out of 5
    Based on 81 reviews
    Select Shade Original Recipe
    - True red
    - True red
    - Vivid berry
    - Cool beige
    - Dusty rose
    - Mauve pink
    - Warm pink
    - Merlot red
    - Bright orange red
    Add to bag  — $24
  • 2 shades available

    Pout to Get Real

    Matte Lip Liner With Dual-ended Lip Brush

    Rated 4.9 out of 5
    Based on 22 reviews
    Select Shade Say Whatever
    - Blue red
    - Blue red
    - Neutral beige
    Add to bag  — $22
  • Lips

    One swipe, intensely pigmented lipsticks with comfortable wear. Get GWEN’S signature red—ORIGINAL RECIPE.

  • 8 shades available

    I'm Still Here

    High-Performance Matte Liquid Lipstick

    Rated 4.9 out of 5
    Based on 81 reviews
    Select Shade Original Recipe
    - True red
    - True red
    - Vivid berry
    - Cool beige
    - Dusty rose
    - Mauve pink
    - Warm pink
    - Merlot red
    - Bright orange red
    Add to bag  — $24
  • Double Dippin'

    2-in-1 Lip Color Remover & Lip Mask

    Rated 5.0 out of 5
    Based on 1 review
    Select Shade Clear
    - Clear
    Add to bag  — $24
  • 2 shades available

    Pout to Get Real

    Matte Lip Liner With Dual-ended Lip Brush

    Rated 4.9 out of 5
    Based on 22 reviews
    Select Shade Say Whatever
    - Blue red
    - Blue red
    - Neutral beige
    Add to bag  — $22
  • EYES

    Bold brows & classic eye looks. Budge-proof color that's easy to use, glides seamlessly, and stays put.

  • Can't Stop Staring Mascara

    Lengthening & Lifting Mascara

    Rated 5.0 out of 5
    Based on 50 reviews
    Select Shade Intense Black
    -
    - Black
    Add to bag  — $20
  • 3 shades available

    Eye See In Sparkle

    Mulitdimensional Eye Pigment

    Rated 4.9 out of 5
    Based on 11 reviews
    Select Shade Twinkle
    -
    - Mauve with silver lilac sparkle
    - Gold with champagne sparkle
    - Bronze with rose gold sparkle
    Add to bag  — $24
  • 10 shades available

    Line It Up

    24hr Waterproof Gel Liner

    Rated 4.7 out of 5
    Based on 78 reviews
    Select Shade Spiderwebs
    Add to bag  — $20
  • 4 shades available

    Eye See In Color

    Multidimensional Eye Shadow Quad

    Rated 4.6 out of 5
    Based on 14 reviews
    Select Shade Simple Kind of Life
    - Matte Neutral
    - Matte Neutral
    - Rose Gold
    - Rich Golden Bronze
    - Matte Smoky
    Add to bag  — $28