FEATURED PRODUCTS

  • CAN'T STOP STARING

    Lengthening & Lifting Mascara

    Rated 5.0 out of 5
    Based on 58 reviews
    Select Shade Intense Black
    -
    - Black
    Add to bag  — $20

  • 3 shades available

    EYE SEE IN SPARKLE

    Mulitdimensional Eye Pigment

    Rated 4.9 out of 5
    Based on 11 reviews
    Select Shade Twinkle
    -
    - Mauve with silver lilac sparkle
    - Gold with champagne sparkle
    - Bronze with rose gold sparkle
    Add to bag  — $24

  • 8 shades available

    I'M STILL HERE

    High-Performance Matte Liquid Lipstick

    Rated 4.9 out of 5
    Based on 84 reviews
    Select Shade Original Recipe
    - True red
    - True red
    - Vivid berry
    - Cool beige
    - Dusty rose
    - Mauve pink
    - Warm pink
    - Merlot red
    - Bright orange red
    Add to bag  — $24

  • 2 shades available

    POUT TO GET REAL

    Matte Lip Liner With Dual-ended Lip Brush

    Rated 4.8 out of 5
    Based on 23 reviews
    Select Shade Say Whatever
    - Blue red
    - Blue red
    - Neutral beige
    Add to bag  — $22
  • Lips

    One swipe, intensely pigmented lipsticks with comfortable wear. Get GWEN’S signature red—ORIGINAL RECIPE.

  • 8 shades available

    I'M STILL HERE

    High-Performance Matte Liquid Lipstick

    Rated 4.9 out of 5
    Based on 84 reviews
    Select Shade Original Recipe
    - True red
    - True red
    - Vivid berry
    - Cool beige
    - Dusty rose
    - Mauve pink
    - Warm pink
    - Merlot red
    - Bright orange red
    Add to bag  — $24

  • 2 shades available

    POUT TO GET REAL

    Matte Lip Liner With Dual-ended Lip Brush

    Rated 4.8 out of 5
    Based on 23 reviews
    Select Shade Say Whatever
    - Blue red
    - Blue red
    - Neutral beige
    Add to bag  — $22

  • 3 shades available

    ANAHEIM LINE

    Clean waterproof lip liner

    Rated 4.6 out of 5
    Based on 17 reviews
    Select Shade Scarlet red
    - Blue red
    - Blue red
    - Neutral beige
    - Neutral brown
    Add to bag  — $20
  • EYES

    Bold brows & classic eye looks. Budge-proof color that's easy to use, glides seamlessly, and stays put.

  • CAN'T STOP STARING

    Lengthening & Lifting Mascara

    Rated 5.0 out of 5
    Based on 58 reviews
    Select Shade Intense Black
    -
    - Black
    Add to bag  — $20

  • 3 shades available

    EYE SEE IN SPARKLE

    Mulitdimensional Eye Pigment

    Rated 4.9 out of 5
    Based on 11 reviews
    Select Shade Twinkle
    -
    - Mauve with silver lilac sparkle
    - Gold with champagne sparkle
    - Bronze with rose gold sparkle
    Add to bag  — $24

  • 10 shades available

    LINE IT UP

    24hr Waterproof Gel Liner

    Rated 4.6 out of 5
    Based on 83 reviews
    Select Shade Spiderwebs
    Add to bag  — $20

  • 3 shades available

    EYE SEE IN COLOR

    Multidimensional Eye Shadow Quad

    Rated 4.4 out of 5
    Based on 17 reviews
    Select Shade Simple Kind of Life
    - Matte Neutral
    - Matte Neutral
    - Rose Gold
    - Rich Golden Bronze
    - Matte Smoky
    Add to bag  — $28