FEATURED PRODUCTS

  • 2 shades available

    CAN'T STOP STARING

    Lengthening & Lifting Mascara

    Rated 4.7 out of 5
    Based on 333 reviews
    Select Shade Full Size
    Add to bag  — $20
  • 3 shades available

    EYE SEE IN SPARKLE

    Mulitdimensional Eye Pigment

    Rated 4.8 out of 5
    Based on 45 reviews
    Select Shade Twinkle
    -
    - Mauve with silver lilac sparkle
    - Gold with champagne sparkle
    - Bronze with rose gold sparkle
    Add to bag  — $24
  • 7 shades available

    I'M STILL HERE

    High-Performance Matte Liquid Lipstick

    Rated 4.8 out of 5
    Based on 248 reviews
    Select Shade Original Recipe
    - True red
    - True red
    - Vivid berry
    - Cool beige
    - Dusty rose
    - Mauve pink
    - Warm pink
    - Merlot red
    - Bright orange red
    Add to bag  — $24
  • 2 shades available

    POUT TO GET REAL

    Matte Lip Liner With Dual-ended Lip Brush

    Rated 4.6 out of 5
    Based on 94 reviews
    Select Shade Say Whatever
    - Blue red
    - Blue red
    - Neutral beige
    Add to bag  — $22
  • Lips

    One swipe, intensely pigmented lipsticks with comfortable wear. Get GWEN’S signature red—ORIGINAL RECIPE.

  • 4 shades available

    BUBBLE POP ELECTRIC

    High-Shine Lip Gloss

    Rated 4.7 out of 5
    Based on 230 reviews
    Select Shade Sweet Tooth
    - Neutral Peach
    - Neutral peach
    - Baby pink
    - Neutral lilac
    - Warm berry
    - Bright raspberry
    Add to bag  — $20
  • 7 shades available

    I'M STILL HERE

    High-Performance Matte Liquid Lipstick

    Rated 4.8 out of 5
    Based on 248 reviews
    Select Shade Original Recipe
    - True red
    - True red
    - Vivid berry
    - Cool beige
    - Dusty rose
    - Mauve pink
    - Warm pink
    - Merlot red
    - Bright orange red
    Add to bag  — $24
  • XTRA SAUCE

    Longwear Vinyl Liquid Lipstick

    Rated 4.4 out of 5
    Based on 32 reviews
    Select Shade Original Recipe
    - True Red
    Add to bag  — $24
  • EYES

    Bold brows & classic eye looks. Budge-proof color that's easy to use, glides seamlessly, and stays put.

  • 2 shades available

    CAN'T STOP STARING

    Lengthening & Lifting Mascara

    Rated 4.7 out of 5
    Based on 333 reviews
    Select Shade Full Size
    Add to bag  — $20
  • 10 shades available

    LINE IT UP

    24hr Waterproof Gel Liner

    Rated 4.7 out of 5
    Based on 288 reviews
    Select Shade Spiderwebs
    Add to bag  — $20
  • 7 shades available

    HELLA ON POINT

    Ultra-Fine Eyebrow Pencil For Natural Brows

    Rated 4.7 out of 5
    Based on 34 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  — $24
  • 3 shades available

    MOST DEF

    Instant Definition Sculpting Eyebrow Pencil For Bold Brows

    Rated 4.8 out of 5
    Based on 32 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  — $24
  • Face

    Prep skin for makeup with 24-hour hydration, & a visibly smoother, dewy complexion.

  • 4 shades available

    FEELIN' CHEEKY

    Clean Amplifying Blush Duo

    Rated 4.9 out of 5
    Based on 107 reviews
    Select Shade EX-GIRLFRIEND
    Add to bag  — $28
  • 3 shades available

    CHECK MY GLOW

    Illuminating Highlighter

    Rated 4.9 out of 5
    Based on 69 reviews
    Select Shade PLATINUM COWGIRL
    Add to bag  — $30
  • 5 shades available

    PICK IT UP

    Contour & Bronzer Duo

    Rated 5.0 out of 5
    Based on 47 reviews
    Select Shade Heatin' Up
    Add to bag  — $28
  • ALL TIME PRIME

    Hydrating Multi-Use Prep & Smooth Oil

    Rated 4.9 out of 5
    Based on 63 reviews
    Select Shade 28 mL
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