Collection: Best Selling Products

  • 4 shades available

    Eye See In Color

    Multidimensional Eye Shadow Quad

    Rated 4.6 out of 5
    Based on 14 reviews
    Select Shade Simple Kind of Life
    - Matte Neutral
    - Matte Neutral
    - Rose Gold
    - Rich Golden Bronze
    - Matte Smoky
    Add to bag  â€” $28
  • 5 shades available

    Anaheim Shine

    High-Performance Satin Lipstick

    Rated 4.8 out of 5
    Based on 76 reviews
    Select Shade Original Recipe
    - True Red
    - True Red
    - Bright berry
    - Orange red
    - Rosy mauve
    - Peachy pink
    Add to bag  â€” $26
  • 7 shades available

    Hella on Point

    Ultra-Fine Eyebrow Pencil For Natural Brows

    Rated 5.0 out of 5
    Based on 2 reviews
    Select Shade 1
    - Neutral Blonde
    - Neutral Blonde
    - Cool Taupe
    - Warm Light Brown
    - Neutral Medium Brown
    - Warm Medium Brown
    - Neutral Black Brown
    - Cool Black
    Add to bag  â€” $24
  • All Time Prime

    Hydrating Multi-Use Prep & Smooth Oil

    Rated 4.9 out of 5
    Based on 50 reviews
    Select Shade 28 mL
    Sold out
  • Original Minis Lip Set

    Discover your perfect red lip with this limited-edition mini set featuring Gwen's signature, bestselling shade "Original Recipe" in three finishes.

    Rated 5.0 out of 5
    Based on 3 reviews
    Select Shade Original Recipe
    Sold out